Choosing an AI API for content writing
Writing quality is subjective, so we do not rank models for it. What you can measure is how long it takes to turn a draft into something you would publish, and what that costs.
Side-by-side pricing comparison
Active pay-as-you-go rates from our pricing catalog, sourced from each provider's official page. The catalog may lag new launches. Use the category filter to narrow the list.
Catalog rates are a single pricing snapshot, not a full tier schedule. This table does not select rates by prompt length; long prompts may cost more and change the ranking. Use the API cost calculator for supported Haiku 5.5 and xAI prompt tiers. Announced Google increases are not applied before their effective date.
Prices are per 1M tokens (standard pay-as-you-go). Always verify with your provider before budgeting.
Full comparison toolHow to evaluate a model for writing
Your editors' time is usually the largest cost in a content workflow. Measure it.
- 01Cost per published piece
Add API spend and editing time for 10 pieces per model. Divide by pieces actually published. Token cost alone is usually a small share.
- 02Blind comparison
Strip model names and have someone pick the better draft for each brief. Tally preferences; impressions without blinding are unreliable.
- 03Check facts and brand voice
Mark every factual claim in a draft and verify it. Note how often the tone matches your style guide without extra prompting.
- 04Output length drives cost
Long-form content is output-heavy, and output tokens are usually priced higher than input. Set a target length and check actual output tokens.
Sources and methodology
These official pricing references and our calculation methodology remain available while the live catalog loads. Confirm the provider's current rates and billing conditions before committing to a workload.